Resume
Heather Sigler
www.lookingglassdandp.com heather.sigler@outlook.com 586.413.3309 Hazel Park, MI 48030
www.lookingglassdandp.com heather.sigler@outlook.com 586.413.3309 Hazel Park, MI 48030
Experience Accomplished Graphic Designer and Marketing Specialist with significant experience
in start tofinish campaigns that achieve results and impact the bottom line.
in start tofinish campaigns that achieve results and impact the bottom line.
Experience
Email Marketing Coordinator - Signal Group Novi, MI 1yr. 11mos.
Graphic Designer - New Bright Toys Wixom, MI 2yr. 6mos.
Marketing Specialist - Talascend Worldwide Resources Troy, MI. 2yr. 5mos.
Graphic Designer and Photographer - Freelance
Email Marketing Coordinator - Signal Group Novi, MI 1yr. 11mos.
- Maintain, grow and segment client database
- Research and promote new products
- Design and implement direct email marketing campaigns
- Report on email generated sales ROI and specified KPIs (Certified Google Analytics)
- Increased Email Marketing transactions by over 41%
- Increased Email Marketing revenue by over 51%
- Increased Email Marketing order value by over 27%
- Ensure emails follow industry standards and best practices
- Continue education, stay on top of industry trends
Graphic Designer - New Bright Toys Wixom, MI 2yr. 6mos.
- Create presentations, packaging, catalogs, web and trade show banners
- Product photography, edit and color correct images as needed
- Assist all marketing activities;
- Trade shows, social media, customer events, vendor management
- Maintain asset library
- Ensure all brand licensing is properly executed and approved by licensing entities.
Marketing Specialist - Talascend Worldwide Resources Troy, MI. 2yr. 5mos.
- Create communications that effectively describe and promote the organization and its services
- Graphics, brochures, fact sheets, decks, logos, promotional products, social media, etc.
- Act as internal marketing central point of contact for recruiting, executive and sales teams
- Research, create and distribute routine and ad hoc metrics and communications
- Design and develop internal training website, as well as training materials
- Research and create employee store
Graphic Designer and Photographer - Freelance
- Convert client vision into various graphic and photography pieces
Education
Specs Howard School of Media Arts - GFX, Graphic Design Cert. 2012
Oakland Community College - General Studies 2009
Specs Howard School of Media Arts - GFX, Graphic Design Cert. 2012
Oakland Community College - General Studies 2009
Skills
- Mastery of Adobe Creative Cloud Suite
- Solid knowledge of design and visual principles
- Strong written and verbal communication
- Project management and time management
- Database segmentation
- Certified in Google Analytics
- Photo and video editing