Resume

Heather Sigler
www.lookingglassdandp.com         heather.sigler@outlook.com         586.413.3309           Hazel Park, MI 48030

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Experience  Accomplished Graphic Designer and Marketing Specialist with significant experience
in start tofinish campaigns that achieve results and impact the bottom line.

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Experience

Email Marketing Coordinator - Signal Group Novi, MI    1yr. 11mos.

• Maintain, grow and segment client database
• Research and promote new products
• Design and implement direct email marketing campaigns
• Report on email generated sales ROI and specified KPIs (Certified Google Analytics)
• Increased Email Marketing transactions by over 41%
• Increased Email Marketing revenue by over 51%
• Increased Email Marketing order value by over 27%
• Ensure emails follow industry standards and best practices
• Continue education, stay on top of industry trends

Graphic Designer - New Bright Toys Wixom, MI    2yr. 6mos.

• Create presentations, packaging, catalogs, web and trade show banners
• Product photography, edit and color correct images as needed
• Assist all marketing activities;
• Trade shows, social media, customer events, vendor management 
• Maintain asset library
• Ensure all brand licensing is properly executed and approved by licensing entities.

 Marketing Specialist -  Talascend Worldwide Resources  Troy, MI. 2yr. 5mos. 

• Create communications that effectively describe and promote the organization and its services
• Graphics, brochures, fact sheets, decks, logos, promotional products, social media, etc.
• Act as internal marketing central point of contact for recruiting, executive and sales teams
• Research, create and distribute routine and ad hoc metrics and communications
• Design and develop internal training website, as well as training materials
• Research and create employee store 

Graphic Designer and Photographer  -  Freelance

• Convert client vision into various graphic and photography pieces ​

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Education
         Specs Howard School of Media Arts  -  GFX, Graphic Design Cert. 2012
         Oakland Community College  -  General Studies 2009  

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Skills

• Mastery of Adobe Creative Cloud Suite
• Solid knowledge of design and visual principles
• Strong written and verbal communication
• Project management and time management
• Database segmentation
• Certified in Google Analytics
• Photo and video editing

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